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Google has introduced Platform Properties, a new property type in Google Search Console that allows creators and publishers to understand how their content from supported social and video platforms performs on Google Search, and in Discover and Google News where applicable. By adding and verifying a supported platform account, users can access Search Console reports for their content.

Platform Properties are available for supported platforms, including Instagram, TikTok, X, and YouTube. Once a supported account is verified, Search Console provides reporting that helps users monitor how their content is discovered through Google’s surfaces. Google states that Platform Properties are designed for creators and publishers who want to track the performance of their content beyond traditional website properties.

Google is rolling out Platform Properties gradually, so the feature may not be available to everyone immediately. As the rollout expands, eligible users will be able to add supported platform accounts in Google Search Console and access reporting on how their content performs across Google’s supported experiences.

What Are Platform Properties?

Platform Properties are a new property type in Google Search Console designed for supported social and video platforms.

After adding a Platform Property through the Add Property flow and completing the required verification process, eligible users can access Search Console reports that show how their content is discovered through Google Search and Discover.

Unlike website properties, Platform Properties focus on content published on supported social and video platforms, providing performance insights within the Search Console interface.

Which Platforms Are Supported?

At launch, Platform Properties support the following platforms:

• Instagram
• TikTok
• X
• YouTube

Google notes that these are the supported platforms available during the initial rollout.

How to Add a Platform Property

Eligible users can add a Platform Property from the Add Property option in Google Search Console.

Once the property has been added, users must verify ownership of their supported social or video account. After successful verification, Search Console begins providing reporting for eligible content from that platform.

What Reports Are Available?

Platform Properties include several reports that help users understand how their supported content performs in Google Search and Discover.

Performance Report

The Performance report provides detailed search metrics, including:

• Clicks
• Impressions
• Click-through rate (CTR)
• Average position
• Search queries
• Performance of individual posts

Users can also apply filters and export report data for further analysis.

Insights Report

The Insights report provides an overview of how content is performing over time. It highlights:

• Recent traffic trends
• Top-performing content
• How users discover the account through Google Search

This report is designed to give creators and publishers a simplified view of their overall content performance.

Achievements

Platform Properties also include Achievements, which recognize milestones reached through Google Search performance.

For example, Search Console may notify users when their content reaches a new click milestone during the previous 28 days.

Why Google Introduced Platform Properties

According to Google, creators increasingly publish content across multiple platforms rather than relying solely on websites.

Platform Properties are designed to help eligible creators and publishers understand how their content performs in Google Search and Discover, regardless of where that content is published.

By bringing reporting for supported social and video platforms into Search Console, Google provides a centralized way to monitor content discovery across its search experiences.

Availability

Google is rolling out Platform Properties over the coming weeks.

Because the rollout is gradual, eligible users may not see the feature immediately. Availability will expand as the rollout continues.

Final Thoughts

Platform Properties expand Google Search Console by introducing reporting for supported social and video platforms. After adding and verifying eligible accounts, users can access Performance, Insights, and Achievements reports to understand how their content appears in Google Search and Discover.

The feature builds on Google’s earlier social channels experiment and extends Search Console reporting beyond traditional website properties, giving eligible creators and publishers additional visibility into how their content is discovered across Google’s search experiences.

Frequently Asked Questions (FAQs)