Brand Discovery Questionnaire

Brand Story & Vision

Is there a unique story behind your business or why you started it?

What niche do you target?

Business Slogan:

Brand Mission:

Market Position

Who are your main competitors?

What sets your business apart from the competition?

What promises does your business make to your customers/clients?

Target Audience

Who is your dream/ideal client?

Age Range of Target Audience:

18-24 25-34 35-44 45-54 55+

Where does your target audience hang out online?

What are their top 5 priorities?

Brand Personality

If your brand were a person, which words would best describe them?

Sincere Exciting Competent Sophisticated Trustworthy Imaginative

Brand Style Preferences:

Luxury Elegant Simple Casual Modern Warm Friendly Fun Minimal Feminine Bright Trendy

Brand Positioning

This or That:

Masculine Feminine

Modern Classic

Professional Casual

Marketing & Social Media

What social media platforms are you on? (Include usernames)

Which marketing strategies have worked well for you?

Which marketing strategies haven't worked?

Business Goals & Challenges

What is your biggest business struggle?

Please share your 1-year goals:

What are your business's greatest strengths?